It's hard finding a good name. Initially, I tried to find a name that worked well in several languages (especially English and Norwegian, since I'm Norwegian). I went through a long list before I found a few. Back then I ended up on Joby, since it was available on streaming media, social media and domain names. But since then, there have been several new Joby's, it didn't work great in Norwegian and it never really felt like me. So, I went back to basics and went for my actual name, pretty much!
So, goodbye Joby, hello Jon Bakke!
Cheers,
Jon